CamBuildr helps you effectively manage your digital engagement campaigns through involvement and interaction. The Campaigns functionality is a core part of this, providing a structured way to organize all your communication elements and leverage fully functional templates to streamline your efforts.
How Do Campaigns Work?
When you log in to CamBuildr, you'll find the Campaigns functionality seamlessly integrated into the menu.
Campaigns Menu Item: A dedicated menu item lists all your campaigns, providing a central overview.
Campaign Selector: This selector allows you to easily choose the specific campaign you wish to work on. When a campaign is selected, the content displayed throughout CamBuildr (like landing pages and automations) is filtered to show only items relevant to that chosen campaign, simplifying navigation.
Campaign Indicator: When you have a campaign selected, a blue bar at the top of your screen serves as a visual reminder, indicating which campaign you are currently working within.
When creating a campaign, you have the flexibility to:
Choose a Template: Select from our variety of themed templates to quickly set up your campaign.
Start from Scratch: Build your campaign from the ground up, tailored to your specific needs.
If you have your own custom templates you'd like to use, or if you'd like to convert an existing campaign into a template, our team can assist you with this setup.
What Content is Included in a Campaign?
Once a campaign is created and selected, you'll see all the content relevant to that specific campaign, keeping your workspace organized:
Landing Pages: These are the web pages utilized within your campaign. They are automatically configured to connect anyone who signs up on them directly to that campaign. This automatic connection allows for easy selection of all individuals within a campaign when building target audiences. When using a template, these pages are not live by default, giving you the opportunity to customize them before publishing.
Automated Emails: All automated emails associated with your campaign are managed here. When a template is used, these emails are automatically linked to specific actions on your landing pages, eliminating the need for manual setup for each new campaign.
Apps: Any applications relevant to your campaign are automatically configured based on your chosen templates.
Campaign Emails: Easily manage all your campaign-specific emails. To maintain focus and relevance, you can only use target audiences that are part of the current campaign for these emails.
Target Audiences within Campaigns
Target audiences are a powerful feature within CamBuildr's Campaigns:
"All the people in Your campaign": CamBuildr automatically creates a target audience with this name, encompassing everyone who has interacted with your selected campaign.
Campaign-Specific Target Audiences: Any target audiences you create while working within a specific campaign are automatically limited to "people in the campaign," ensuring your communications are highly relevant to that campaign's participants.
Linked Target Audiences: For situations where you need to send emails to individuals outside of or not yet part of your current campaign, CamBuildr provides "linked target audiences." This feature allows you to clearly see which target audiences are relevant to your campaign, even if they aren't exclusively campaign members. To link a target audience, navigate to the target audience view and establish the link from there.
You can think of this functionality as the 2 type of people relevant for a campaign. The leads to start the campaign or funnel with and the people in the database who interacted and participated on it.
Organizer Settings for Access Control
The organizer settings provide granular control over access. These settings allow you to restrict specific organizers' access to particular campaigns. This capability empowers local organizations, individual candidates, or highly engaged supporters to contribute to building your community, while ensuring appropriate access levels to your campaign data.