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Campaigns

Organize your Communication

Written by Domonkos Horváth

CamBuildr helps you effectively manage your digital engagement campaigns through involvement and interaction. The Campaigns functionality is a core part of this, providing a structured way to organize all your communication elements and leverage fully functional templates to streamline your efforts.


How Do Campaigns Work?

When you log in to CamBuildr, you'll find the Campaigns functionality seamlessly integrated into the menu.

  • Campaigns Menu Item: A dedicated menu item lists all your campaigns, providing a central overview.

  • Campaign Selector: This selector allows you to easily choose the specific campaign you wish to work on. When a campaign is selected, the content displayed throughout CamBuildr (like landing pages and automations) is filtered to show only items relevant to that chosen campaign, simplifying navigation.

  • Campaign Indicator: When you have a campaign selected, a blue bar at the top of your screen serves as a visual reminder, indicating which campaign you are currently working within.

When creating a campaign, you have the flexibility to:

  1. Choose a Template: Select from our variety of themed templates to quickly set up your campaign.

  2. Start from Scratch: Build your campaign from the ground up, tailored to your specific needs.

If you have your own custom templates you'd like to use, or if you'd like to convert an existing campaign into a template, our team can assist you with this setup.


What Content is Included in a Campaign?

Once a campaign is created and selected, you'll see all the content relevant to that specific campaign, keeping your workspace organized:

  • Landing Pages: These are the web pages utilized within your campaign. They are automatically configured to connect anyone who signs up on them directly to that campaign. This automatic connection allows for easy selection of all individuals within a campaign when building target audiences. When using a template, these pages are not live by default, giving you the opportunity to customize them before publishing.

  • Automated Emails: All automated emails associated with your campaign are managed here. When a template is used, these emails are automatically linked to specific actions on your landing pages, eliminating the need for manual setup for each new campaign.

  • Apps: Any applications relevant to your campaign are automatically configured based on your chosen templates.

  • Campaign Emails: Easily manage all your campaign-specific emails. To maintain focus and relevance, you can only use target audiences that are part of the current campaign for these emails.


Target Audiences within Campaigns

Target audiences are a powerful feature within CamBuildr's Campaigns:

  • "All the people in Your campaign": CamBuildr automatically creates a target audience with this name, encompassing everyone who has interacted with your selected campaign.

  • Campaign-Specific Target Audiences: Any target audiences you create while working within a specific campaign are automatically limited to "people in the campaign," ensuring your communications are highly relevant to that campaign's participants.

  • Linked Target Audiences: For situations where you need to send emails to individuals outside of or not yet part of your current campaign, CamBuildr provides "linked target audiences." This feature allows you to clearly see which target audiences are relevant to your campaign, even if they aren't exclusively campaign members. To link a target audience, navigate to the target audience view and establish the link from there.

You can think of this functionality as the 2 type of people relevant for a campaign. The leads to start the campaign or funnel with and the people in the database who interacted and participated on it.


Custom URL for a Campaign

Each campaign can have its own URL, separate from your organization-wide custom domain. This is useful when a campaign needs to stand on its own brand, or when you want a clean, memorable address for a specific initiative.

There are two ways to set this up:

  • Domain mode: attach a full domain or subdomain to the campaign, for example vote2026.domain.com or vote2026.com. All pages in the campaign will be served from that domain.

  • Path prefix mode: keep using your main domain but add a campaign-specific path, for example participate.domain.com/vote2026.

You can also choose a home landing page for the campaign URL, and CamBuildr can automatically 301-redirect from a previous campaign domain so existing links keep working.

To configure it, open the campaign and click Edit domain. For the full step-by-step instructions, including DNS setup, see How to set your custom domain.


Publishing, Scheduling, and Campaign States

A campaign doesn't go live the moment you create it — you decide when, and for how long, your audience can see it. Every campaign is always in one of three states: Draft, Published, or Scheduled.

Draft — your campaign is private

Every new campaign starts as a draft. Think of it as your workspace: you can build landing pages, set up emails, and configure everything without anyone on the outside seeing it. While a campaign is in draft:

  • Landing pages, apps, and pages are not visible to the public.

  • Automated emails assigned to the campaign won't be triggered.

  • Campaign emails can't be sent or planned yet.

Published — your campaign is live

Once you publish a campaign, everything connected to it becomes accessible:

  • Landing pages and apps are live and your audience can visit them.

  • Automated emails start firing when their conditions are met.

  • Campaign emails can be sent right away or planned for a specific date.

Scheduled — set it and forget it

Scheduling lets you pick a future publish date — and optionally an end date — so everything happens automatically. While a campaign is scheduled:

  • It's not live yet — your audience can't see it until the start time.

  • You can already plan campaign emails within the scheduled window, so everything is ready to go.

  • Campaign emails can't be sent immediately — that's only possible once the campaign is actually published.

  • When the start time arrives, the campaign automatically goes live.

  • If you set an end time, the campaign automatically goes back to draft when that time comes.

How to publish or unpublish

Open the campaign and use the Publish button in the top right, then confirm in the dialog. To take a campaign offline again, click Unpublish and confirm. When you unpublish:

  • The campaign goes back to Draft and all content is taken offline.

  • Automated emails stop firing.

  • Campaign emails that were being sent are paused.

  • Campaign emails that were planned for the future are moved back to editing and their scheduled date is cleared.

How to schedule a campaign

On the campaign page, click the small arrow next to the Publish/Unpublish button and select Schedule. In the dialog you can set:

  • Starts at — when the campaign should go live.

  • Ends at — when it should go back to draft (optional).

Both dates are optional, so you can set only a start date, only an end date, or both. To remove a schedule, open the dialog again and click Clear schedule.

If a campaign is already published, it doesn't need a start date — so the dialog only shows the Ends at field, letting you pick when it should automatically go offline. Clicking Clear schedule there simply removes the end date and keeps the campaign published.

CamBuildr also makes sure your schedule and your planned campaign emails don't conflict. You'll see an error if you try to clear a schedule while planned emails still exist, if a planned email would go out before the campaign's publish time, or if a planned email falls within the last hour before the campaign's end time. Just adjust the dates and try again.

Understanding the status colors

Colored indicators appear next to your campaigns throughout CamBuildr:

  • Green — live and visible to your audience right now.

  • Purple — scheduled to go live in the future.

  • Grey — in draft, not visible.

In the campaign list, a calendar icon appears whenever a schedule is set — hover over it to see the time window. On the campaign page, the route section shows the current state and, if a schedule exists, the active time window below the URL.

Campaigns and content schedules working together

Your landing pages, apps, and pages can have their own publish and unpublish dates, independent of the campaign. When both a campaign and a content item have schedules, CamBuildr calculates when the content is actually visible: it starts at whichever date comes later and ends at whichever date comes earlier. In other words, the campaign schedule can only make the window smaller, never bigger. You'll always see this effective window on the content's detail page and in the list view, so there are no surprises.


Organizer Settings for Access Control

The organizer settings provide granular control over access. These settings allow you to restrict specific organizers' access to particular campaigns. This capability empowers local organizations, individual candidates, or highly engaged supporters to contribute to building your community, while ensuring appropriate access levels to your campaign data.

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