To create a target audience, go to "Target audiences" and click the "+" button on the bottom right.
Now you can start building your target audience. You can filter by actions, field values, existing target groups and tags.
You can use as many filters as you like and connect them with "and" or "or".
If, while creating your audience, you want to know how many people your filters apply to, you can click the "Refresh" button in the upper left corner.
"And" connections
If you connect two filters with "and", both filters must be fulfilled for a person to be included in the target audience.
For example, the country is "Austria" and the gender is "Female" would output all females from Austria.
"Or" connections
If you connect two filters with "or" every person in the target group has to match one of the filters.
For example, the country is "Austria" or the country is "Germany" would output all people who live either in Austria or in Germany.
"excluding" connection
Last but not least, you can exclude people from the target audience, for example, those who have already participated in a campaign.
