Campaign emails are a great way to reach people. Cambuildr offers you the possibility to build target audiences for exactly this purpose.
What should you pay attention to in general?
In order to have as much success as possible with your emails, you should consider the following points:
Call To Action
"Information without interaction is like sowing without reaping."
Put full focus on elaborating the call to action. The entire content of your mail should be designed around what you want to achieve with it and give the user the opportunity to take action themselves with little effort.
Personal
Compare the mail with a personal conversation. You use names and information about the counterpart to communicate better and to reach your counterpart. The same applies to emails. Use the data you have by using placeholders by name and set your target group so specific that you can also use this information.
Test
Do emails with many images work better than emails without images, what is the perfect subject, ...?
The truth is: most of the time you can't generalize. It depends on your community, on the subject and on the target audience.
That's why it helps by trying at least a 2nd variant for each mail and ensure better results by varying the salutation, the subject, the CTA, whatever you want.
Can you think of any other points? Let us know about them!