The Multi-Consent feature in CamBuildr helps you stay compliant with data protection laws by allowing users to give separate, traceable consents for different communication tracks – such as newsletters, events, campaigns, or donation appeals. It’s ideal for organizations offering multiple email products or communication streams while needing to ensure proper opt-in procedures.
Why Multi-Consent?
Under regulations like the GDPR, each use of personal data requires clear and verifiable consent. When a person signs up for multiple types of communication, you must ensure that each consent:
was given intentionally,
is documented,
and – if required – was confirmed via Double Opt-In (DOI).
CamBuildr’s Multi-Consent feature enables you to manage this process securely and transparently.
How It Works
1. Consentable Tags
Once the Multi-Consent feature is enabled, specific tags in CamBuildr can be marked as “consentable.” These tags include:
an internal and external label
a consent text (HTML supported)
Setting that defines whether a consent requires email verification (DOI).
The setting for whether a consent is required is configured on the form or app level,
not on the tag itself.
2. Double Opt-In (DOI)
If a consentable tag is configured to require DOI, the behavior depends on whether the person is new or already in your database.
a) New People
The submission is stored in a quarantine zone (not yet saved in the database).
A DOI email is sent containing all required consents that were newly accepted.
Once the person confirms:
they are saved to the database
all accepted tags are saved as confirmed consents
b) Existing People
The person is not duplicated or overwritten.
Only the new consentable tags that require DOI are put in quarantine.
Once confirmed via email, these new tags are added to the person’s profile.
Important: There is always only one DOI email template. A dynamic block inside this email updates automatically based on which tags still require confirmation.
Configuring in Forms
In your forms or apps, you can:
define which tags should be shown for consent
configure which ones are required
The texts for each consentable tag are managed centrally in the tag settings and are not editable in individual forms or blocks.
If consents are set to "implicit" the checkbox will disappear and the tag will be assigned to everyone who signs up with this form.
Consent Management & Unsubscribes
Every accepted or revoked consent is logged.
The system tracks who revoked the consent (user or admin).
Each consentable tag automatically includes a dedicated unsubscribe link.
A global unsubscribe-all link remains available.
Technical Notes
The feature is off by default and must be activated by the CamBuildr team.
Once activated, the tag settings are extended to include consent logic (DOI required, text, etc.).
The standard DOI email includes a dynamic consent block that updates based on user input.
Each tag includes a subscribe link, useful for manual re-engagement.
Consents are sortable and the order can be customized.
Tags can be configured to not require DOI if preferred.
Additional Notes
If you use Multi-Consent, we recommend disabling the default consent disclaimer in forms.
All consent text is centrally managed and do not support multiple languages.
You can trigger multiple opt-in flows (e.g., for different campaigns), but they always use the same email template with a dynamic content block showing only the relevant tags.
Want to get started? Reach out to your CamBuildr contact to enable Multi-Consent for your workspace.