Cambuildr is a tool designed to enable and organize activity. Its purpose is to empower people to take actions. These actions are the core component of Cambuildr, around which all other features revolve.
Actions are triggered by your contacts on all participation landing pages you create in Cambuildr. Through integrations, you can also connect additional sources of actions to Cambuildr. For example, you can track clicks in emails, signups on other landing pages, or other specialized third-party tools like Typeform.
There are two areas where actions are particularly visible: Triggered emails are always triggered by an action, and selections heavily rely on actions.
Actions allow you to respond immediately to any activity of an individual. Moreover, you can create behavior-oriented selections. For example, you can group together all contacts who have taken more than three actions or all contacts who have performed any activity within the last seven days.
There are two types of actions:
Active actions: These are actions directly triggered by a person. Examples include:
Entering information on a participation page
Clicking a tracking link
Participating in another system
Opening an email
Clicking an email
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Passive actions: These are actions created by Cambuildr for a person. Examples include:
Being added to a group
Approval of a commitment post
Trigger being activated for that person
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