“Let’s start a campaign!”
Sounds great. But… start where? On what topic? At what moment?
In our work at CamBuildr, we often hear this question – and the truth is:
There’s no one perfect starting point. But there are three great ones.
Understanding these three options helps you plan smarter, respond faster, and stay more relevant to the people you’re trying to reach. Let’s walk through them.
1. Drive the Narrative – Tell the story you want the world to hear
This is the most strategic, but also the most difficult entry point. It means:
Taking a stand.
Telling your story.
Building your own frame instead of reacting to someone else’s.
You might center your campaign around ideas like care, solidarity, or safety – and develop stories and content that bring these values to life.
But here’s the hard truth: No one’s sitting around waiting to hear your narrative.
This approach takes time, consistency, and creativity. You need to build interest, connect to deeper values, and repeat your messages again and again. But when it works, it lays the foundation for everything else.
2. Set Topics That Matter to People – And where you have something to say
This is the middle ground between long-term narrative building and quick reaction.
Let’s say your organization works on social policy. Instead of just “talking about fairness,” you highlight:
What social support means for pregnant people
What it means for families
What it means for retirees
That makes it personal. Tangible. Relatable.
The advantage here:
You can speak directly to people affected by the issue – and give them a reason to listen.
Still, it requires proactive communication. No one will know what you offer unless you step up and own the topic.
3. Respond to Real-World Moments – Use what’s already on people’s minds
This is often the most effective entry point – especially if you can move quickly.
Think:
Breaking news
Public debates
Holidays or political milestones
A government decision that sparks anger or hope
These are moments when attention is already there. You don’t have to generate it – you just have to tap into it.
But here’s the catch:
You need to act fast. That means having tools and templates ready to go.
This is exactly where CamBuildr shines. Our platform lets you:
Launch landing pages in minutes
Send rapid-response emails or SMS
Activate people with polls, surveys, and social sharing
Speed + message = momentum.
Pro Tip: Local = Powerful
One thing all three entry points share?
They get better when they feel local.
Why? Because local relevance = emotional relevance.
If something happens in my town, to people like me, I’m more likely to care – and act.
Whether you’re telling a story, setting a topic, or reacting to an event – ask yourself:
How can we localize this?